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Local Shopping

Explore The Best 30A Shopping

Take a stroll down 30A's WaterColor community, where the seaside shops are filled with coastal treats.  Whether you are looking for the perfect gift, a one-of-a-kind piece of art, or just to fill your cooler with delicious beach treats, you will find it all near WaterColor Inn & Resort.

WaterColor Store

WaterColor Store has expanded its collection of retail offerings, providing guests the distinct opportunity of taking the Southern coastal lifestyle home with them, long after their beach vacation is done.  Here you’ll find an assortment of thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like Peter Millar, Lululemon and Supergoop!® – all in addition to the WaterColor Store’s WaterColor-branded merchandise.


WaterColor Kids

Moms and dads, grandparents, and anyone shopping for stylish and colorful clothing for a special child will find that perfect something in the new WaterColor Kids store.  Children’s clothing from brands such as Peter Millar, Johnnie-O, Travis Mathew, Turtle & Tee’s, and Bald Head Blues will be featured alongside Carrie Rhea jewelry made specially for kids. Fashion backpacks and goggles, as well as new toys like bubble machines, bicycle bells and more will be available along with a wide selection of baby accessories. Unique WaterColor-branded apparel, accessories, beach essentials and toys will be thoughtfully selected to appeal to children’s style and needs.



This store offers fashion forward swimwear and cover-ups, as well as resort casual clothing. So whether you’re heading to the Beach Club for some sun, or an evening out on the town, Beachfolly has the adornments and accessories to make any outfit complete.


Boathouse Paddle Club

With board rentals, lessons, tours and even group events, the Boathouse Paddle Club (BHPC) is your one-stop shop for everything stand-up paddling-related. Also, check out the RUN/SUP Retail Store located at the WatterColor BoatHouse featuring brands suchas Vuori Clothing, Goodr Sunglassess, OOFOOS footwear, and more!


The Candy Bar

No matter how old you are, The Candy Bar is a timeless vacation treat. Drop in for hand-dipped ice cream, fresh made cotton candy and other fun novelty candies and treats.


30A Beach Happy Cafe

A casual dining and retail concept with affordable grab-and-go food and drink options for breakfast, lunch and dinner. Menu items include fresh and health wraps and paninis, coffee by Amavida, fresh pastries and bread from Black Bear Bread Co., gelato, as well as 30A craft beer and wine.  Also discover 30A apparel and products. 


Indigo WaterColor

Indigo WaterColor is a ladies' fashion and accessories boutique with two locations – Florida's Gulf Coast and online store. If you're looking for the perfect dress, blouse or skirt to complete your outfit, take a look around and find out what Indigo WaterColor is all about!


Island Clothiers

Browse a selection of casual resort and specialty retail clothing and accessories, including women's lines by Trina Turk, Nanette Lepore, Cynthia Steffe and shoes by BCBG; and men's lines by Tommy Bahama, Robert Graham and Hartford.


Old Florida Outfitters


An Orvis-endorsed guide program, Old Florida Outfitters is the gulf coast's premiere source for specialized fishing charters. With all the gear you need to weather the outdoors – from flip-flops to all-terrain gear – each product has been vigorously tested by professionals.


Scratch Biscuit Kitchen

Enjoy delectable made-from-scratch biscuits in a casual, family-friendly environment with indoor and outdoor seating. Scratch’s biscuits are hand-mixed and dropped into the pan to bake, so that they bump into one another. The result? Fluffy, buttery, tender squares that’ll remind you of the ones grandma used to make from scratch.  Fellow coffee enthusiasts can join Scratch’s “Mug Club” to receive their own Scratch “Mug Club”-branded YETI Rambler® and $1 coffee on every visit.  Souvenir SBK merchandise is also available.


Wine World/The Wine Bar (WaterColor Location)

Experience family-friendly and adult fare, including Sunday Brunch, pizzas, Panini's, gourmet lunch, dinner and tapas menu items. You can choose from retail selections of wine, beer and cheese along with related accessory items.



Pick up groceries, travel necessities and beach toys at this full-service grocery store.


Emerald Coast Wine Cellars

From daily wine tastings to a superb collection of wines from around the world, Emerald Coast Wine Cellars is one of Florida’s best winery stores.


Pedego Electric Bikes 30A

Pedego is the number one brand of electric bikes in America because we put people first.  


Pizza by the Sea

Choose from a variety of unique and delicious pizzas, sandwiches, salads and desserts made with the freshest ingredients and served in a fun and neighborly atmosphere. You'll also find a daily lunch buffet, featured pastas and daily specials.


High Tech Cleaners

With everything from coin-operated machines to full-service laundry and dry cleaning, Easy Coin Wash enables you to pack light on your Santa Rosa trip.


Marbel Slab Creamery & Greant American Cookie

Visit this co-branded store to satisfy any sweet cravings, including fresh-baked cookies and create-your-own ice cream treats.


The UPS Store

Should you need to send a package or take care of any printing needs, WaterColor Inn & Resort offers easy access to the local UPS Store.


Truist Bank- WaterColor Crossings Branch

Truist is a purpose-driven financial services company, formed by the historic merger of equals of BB&T and SunTrust.  We serve clients in a number of high-growth markets in the country, offering a wide range of financial services. 


Pure Barre

If you’re a fan of this popular low-impact, full-body workout, you’ll be delighted to know that there’s a studio just moments from our resort.


Angel’s Nails & Spa

Treat yourself to a little pampering at this nearby day spa, which offers manicures, pedicures, waxing and more.