After nearly two decades as a staple retailer in the WaterColor Town Center, the WaterColor Store has undergone an interior renovation and expanded its collection of retail offerings, providing guests the distinct opportunity of taking the Southern coastal lifestyle home with them, long after their beach vacation is done.
Here you’ll find an assortment of thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like Peter Millar, Lululemon and Supergoop!® – all in addition to the WaterColor Store’s WaterColor-branded merchandise.
This store offers fashion forward swimwear and cover-ups, as well as resort casual clothing. So whether you’re heading to the Beach Club for some sun, or an evening out on the town, Beachfolly has the adornments and accessories to make any outfit complete.
With board rentals, lessons, tours and even group events, Boathouse Paddle Club is your one-stop shop for everything stand-up paddling-related.
No matter how old you are, The Candy Bar is a timeless vacation treat. Drop in for hand-dipped ice cream, fresh made cotton candy and other fun novelty candies and treats.
Indigo WaterColor is a ladies' fashion and accessories boutique with two locations – Florida's Gulf Coast and online store. If you're looking for the perfect dress, blouse or skirt to complete your outfit, take a look around and find out what Indigo WaterColor is all about!
Browse a selection of casual resort and specialty retail clothing and accessories, including women's lines by Trina Turk, Nanette Lepore, Cynthia Steffe and shoes by BCBG; and men's lines by Tommy Bahama, Robert Graham and Hartford.
An Orvis-endorsed guide program, Old Florida Outfitters is the gulf coast's premiere source for specialized fishing charters. With all the gear you need to weather the outdoors – from flip-flops to all-terrain gear – each product has been vigorously tested by professionals.
Browse our on-site fitness center shop for men's and women's fitness apparel.
Experience family-friendly and adult fare, including Sunday Brunch, pizzas, Panini's, gourmet lunch, dinner and tapas menu items. You can choose from retail selections of wine, beer and cheese along with related accessory items.
Pick up groceries, travel necessities and beach toys at this full-service grocery store.
Emerald Coast Wine Cellars
From daily wine tastings to a superb collection of wines from around the world, Emerald Coast Wine Cellars is one of Florida’s best winery stores.
Pedego Electric Bikes 30A
Pedego is the number one brand of electric bikes in America because we put people first.
Pizza by the Sea
Choose from a variety of unique and delicious pizzas, sandwiches, salads and desserts made with the freshest ingredients and served in a fun and neighborly atmosphere. You'll also find a daily lunch buffet, featured pastas and daily specials.
With everything from coin-operated machines to full-service laundry and dry cleaning, Easy Coin Wash enables you to pack light on your Santa Rosa trip.
The UPS Store
Should you need to send a package or take care of any printing needs, WaterColor Inn & Resort offers easy access to the local UPS Store.
If you’re a fan of this popular low-impact, full-body workout, you’ll be delighted to know that there’s a studio just moments from our resort.
Angel’s Nails & Spa
Treat yourself to a little pampering at this nearby day spa, which offers manicures, pedicures, waxing and more.