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Florida’s Emerald Coast Offers Popular Beaches & Watersports

With 80 miles of impeccable beaches winding along the Gulf of Mexico, Florida's Emerald Coast is one of the country’s most beautiful vacation destinations. Its name is derived from the emerald-green hue of the water, which is a result of the sand – made of pure Appalachian quartz – reflecting the sunlight through the surf.

Perched on beautiful Santa Rosa Beach, WaterColor Inn provides the perfect setting for your Emerald Coast adventure. Spend a day at WaterColor Beach Club, rent a paddleboard or simply relax in a chair and let the breezes wash over you. In the evening, gather with family and friends for a memorable beach bonfire, complete with s’mores!

Beach Setups

Sit back and relax with the convenience of our beach setups, which consist of two canvas chairs and a large shady umbrella. Due to tides and weather conditions, their placement may vary without notice.

Beach Setup Rates 

Sept. 5 - Oct. 31, 2016 West Middle East
Standard Sets  $50* $45* $40*
Premium Sets $55* $50* $45*
Nov. 1 - Nov. 30, 2016 West Middle East
Standard Sets  $40* $35* $30*
Premium Sets  $45* $40* $35*
Dec. 1 - Jan. 31, 2017 West Middle East
Premium Sets $40*
March 1 - April 16, 2017 West Middle East
Standard Sets $65* $55* $45*
Premium Sets $70* $60* $50*
April 17 - May 26, 2017 West Middle East
Standard Sets $50* $45* $40*
Premium Sets $55* $50* $45*
May 27 - Sept. 3, 2017 West Middle East
Standard Sets $65* $55* $45*
Premium Sets $70* $60* $50*
Sept. 4 - Oct. 28, 2017 West Middle East
Standard Sets $50* $45* $40*
Premium Sets $55* $50* $45*
Oct. 29 - Nov. 30, 2017 West Middle East
Standard Sets $40* $35* $30*
Premium Sets $45* $40* $35*
Dec. 1 - Jan. 31, 2018 West Middle East
Premium Sets $40*

*Price per day, plus tax

Rates and policies are based on availability and subject to change. Rates are subject to applicable taxes. Beach chair assignments and locations are subject to availability and may change at any time without notice.

All St. Joe Club & Resorts guests staying at WaterColor and WaterColor Homeowners receive up to $15 off the daily rate. Please mention your reservation number at the time of booking to receive your discount.

Locations 

Beach setups are available in three areas on the beach:

West Section
Near the Beach Club boardwalk

Middle Section
On the East Side of the WaterColor Inn, between the West and East Sections

East Section
Located on East Side, near the boardwalk on the east side of the 1848 Building and closest to the Seaside Community.

Availability

February
WaterColor Beach Club Is Closed; Beach Setups Are Not Available

March - November
Advance Reservations Strongly Recommended

Payment/Cancellation Policy

Full payment is required at the time of reserving your Beach Set. We require notice of cancellation by 4 p.m. the day prior to the first day of your rental to receive a full refund. If you cancel your reservation after 4 p.m. the day prior to the first day of your rental, you will forfeit 100% of your beach rental. There will be no refunds due to inclement weather.

Additional Information

The use of personal beach equipment (including chairs, umbrellas, etc.) may be used, yet they must not be placed in front of WaterColor Beach Sets. Personal beach equipment may be placed in back of WaterColor Sets or on the adjacent public beach and may not be left overnight.

For reservations, call 888-775-2473, or email us reservations@stjoeclub.com.

Beach Bonfires

Beach Bonfires are available March–January; beach chairs, s’mores, & bottled waters are provided and prices include 2 hours of bonfire fun for up to 30 guests. Bonfires take place on the beach at the bottom of the West Boardwalk, which is adjacent to the WaterColor Beach Club and Mid Boardwalk, located on the east side of the WaterColor Inn.  Advanced Reservations:  850.534.5041

Sunset Bonfires | 7 – 9 p.m. or 8 – 10 p.m.

Package Options:

  • WaterColor Bonfire $475* Includes: One Attendant for set up and service, 30 beach chairs, 30 bottles of water & 30 s’mores)
  • Premium Bonfire $525* Includes: WaterColor Bonfire + Beer (choice of four) & Wine (choice of one red & one white)
  • Elite Bonfire $875* Includes: Premium Bonfire + Liquor Bar & One Bartender

After Sunset Bonfires | 9 – 11 p.m. or 10 p.m. – 12 a.m.

Package Options:

  • WaterColor Bonfire $575* Includes: One Attendant for set up and service, 30 beach chairs, 30 bottles of water & 30 s’mores
  • Premium Bonfire $625* Includes: WaterColor Bonfire + Beer (choice of four) & Wine (choice of one red & one white)
  • Elite Bonfire $975* Includes: Premium Bonfire + Liquor Bar & One Bartender

Premium Food Options Available: Please ask about our current Chef’s Selection.

Additional Fees: Request for additional items must be made before 3 p.m. the day before event.

  • Extra Time: $50* per 30 minutes
  • Tables: $20* each
  • Additional Guests: $255* (up to 15 people) Bonfires over 45 people will require purchase of another bonfire in its entirety.

*All Additional Fees and Bonfire Package Pricing are Subject to a 21% Service Charge and 7% Tax.

Policies: All bonfires must be booked with a 48-hour notice. 100% cancellation fee for any bonfire cancelled within 24 hours of event. A weather call must be made by 4 p.m. on the day of the bonfire. In the event that the contact cannot be reached to make the call and the forecast is greater than 60% chance of rain or winds of 10mph or greater, the beach club reserves the right to relocate the event to the designated backup space or cancel. There is no charge for a cancelled bonfire due to inclement weather. We reserve the right to use our discretion in the service of alcoholic beverages. No outside food or beverage is permitted. Glass is prohibited on the beach. 

We recommend bringing flashlights as there is no existing light on the beach after sunset due to sea turtle nesting.

WaterColor Beach Club

The 45,000-square-foot WaterColor Beach Club is a shared community amenity for WaterColor residents and guests of WaterColor Inn & Resort.  With standing seam metal roofs, weathered wood finishes, deep overhangs and soft warm hues, this cottage-style facility is the perfect place to relax under the Florida sun.  The facility includes an over-sized family swimming pool, children's pool and a tiled sun deck featuring custom brick pavers, tropical landscaping and more than 200 seats for poolside dining- available at the Beach Club Grill and refreshing drinks at the Rita Bar. There is also a state-of-the-art changing facilities with teak wooden benches and showers, as well as a full-service towel hut, offering towels and retail beach items.

Private access to the adjacent sugar-white sand beach and Gulf of Mexico is provided via a picturesque dune crossover.  Beach Setups are available; WaterColor Inn guests receive $15 off per day for Advanced Beach Setups (does not apply to third row beach sets, which are only bookable day of).